Self Similarity in Advertisement Exploration

Objective: Learn about some examples of self-similarity in rather famous logos.

1. Look at the logo for La Vache Qui Rit (The Laughing Cow).

Explain in your own words how this logo uses self-similarity. How many copies of the same image can we see? How many are implied?

2. How does this brand use self-similarity? How many copies of the same image can we see? Describe what you see.

Handin: A sheet with answers to all questions.